Thought-leadership and marketing

Value proposition:

Producing high impact pitch documents. Analyse any gaps in your value proposition to tailor towards the target customer, calculate return on investment estimates for your solution, and refine value proposition documents for target audience.

Content writing:

Your target customers particularly in the NHS are busy and often if information you share does not clearly define the value of your proposition it is often dismissed. Tailoring your value proposition and producing content for pitches, websites and social media posts to get the attention of healthcare customers. Helping to develop and demonstrate the value of your solution and write clearly on how and where your solution could benefit healthcare system and patients.

White Paper production:

Research and writing on a specific problem that your innovation addresses eg. clinical workforce shortages or reimbursement of innovations. Providing a persuasive, authoritative and in-depth report to provide resource for engagement and creating leads within your customer base.