Digital Health Start-up
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Ongoing commercialisation and business development services; advising on NHS adoption, writing grant applications, producing business cases and contract negotiations with NHS customers.
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Secured two contracts with NHS Trusts and ICB funding from their health inequalities funding programmes.
Global consumer health app
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Working with Founder and Managing Director undertook market analysis and assessment to build on the companies’ NHS programmes.
Delivered high-level analysis of the NHS market, identifying the most relevant clinical pathways to integrate their app.
Undertook price benchmarking and made recommendations on price points.
Advice and recommendations on communicating and engaging with potential NHS customers.
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Produced go-to-market strategy / action plan and created their value proposition to achieve greater adoption within NHS clinical pathways.
US FemTech app
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Researched, wrote and produced investment raising pitch deck.
Advised founder on reimbursement routes for different market segments.
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Produced high quality investment pitch deck which anecdotally received positive feedback from investors.
FemTech Platform
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For this women’s health technology solution undertook discovery services to gather market access insights.
Undertook interviews with NHS service providers and commissioners for public health.
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Produced report to provide insights and analysis for the founder to make the ‘go / no go’ decision for NHS market focus.
Developed initial interest amongst NHS stakeholders for testing of minimum viable product driven by AI.
Mental health technology solution
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For this company that has a children and young person’s mental health technology platform provided ongoing commercial and business development advice.
Reviewed number of bid responses for tenders.
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Provided tailored advice as part of commercial strategy development.
Improved their bid responses and value proposition for NHS customers resulting in securing new NHS contracts.
University Spin-outs
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Partnered with another consultancy to deliver commercial project for two university spin-outs (one in digital biomarkers and one in avatar therapy for patients with distressing voices).
Produced extensive market analysis, dynamics, reimbursement routes, commercial structure and revenue projections.
Undertook primary research with NHS and private healthcare stakeholders to gather market insights.
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Produced ‘go to market’ strategies and 5 year business plans to spin out from the host university.
Secured commercial interest from large private mental health provider to invest in one of the innovations.